Creators of Category-Leading Consumer Print, Digital and Online Media
In The Spotlight
It’s obvious that a great deal of change has affected both the photo industry and media. As photo manufacturers have seen their camera sales under pressure from smartphones, there has been a trend to divert advertising dollars from dedicated photo magazines. This is no secret. But to anyone who might think that the new trends […]
The winners have been selected for the Digital Photo “Black & White 2013 Annual Photo Contest” and the beautiful hardcover contest books are off the press. Each of the winners (First, Second and Third Place), as well as 27 finalists, are all lavishly displayed in large-format 12×12-inch, 68-page hardcover book by Blurb. Other contest sponsors […]
Let’s face it: Today’s business landscape isn’t the easiest to navigate. While the economy has certainly improved since 2008, things have changed. Technological innovations have recast the playing field for all of us. Customers who have been there through the years are now gone. Big box stores disrupted the specialty dealer channel, and now online […]
It’s easy to think of magazine circulation as a stagnant number of subscribers and newsstand buyers. It’s also easy to think of a magazine as just a print publication in the traditional media sense. The fact of the matter is that magazines have become brands consisting of a range of media including traditional as well […]
Sony Art Of Expression
In recent years, Sony has distinguished itself as one of the most active and innovative photo brands as they rethink the way cameras are designed and pictures are made. In keeping with their forward thinking, 2012 was the third year that they were the presenting sponsor of the Art of Expression Photo & Video Contest […]
Have It Your Way
With all the options available at all times, photographers have adopted their own preferences for consuming information and entertainment. Readers have become visitors, viewers, fans and followers, as well. Magazine properties have become brands and are no longer only print pages. At the same time, it’s not a zero-sum game. There’s overlap. Those photographers who […]
WPC Family Of Websites
Our five magazine websites generate over 1.8M pageviews per month. These pageviews represent engaged readers absorbing important and detailed information about their interests and the new products that serve their interests. Werner Publishing has invested in making the magazine websites a valued destination. As the baseline, there’s a wealth of content both new and repurposed […]
Digital Editions
Amidst all the news about electronic publishing versus print publishing, Werner Publishing has found its own success with its electronic editions. As of August, there are over 27,000 digital subscribers who have purchased Werner Publishing titles through the Zinio magazine newsstand and company websites. This number becomes particularly significant when viewed in the context of […]